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Why don’t people donate? by sylvng
February 23, 2009, 7:41 pm
Filed under: General Charity Musings | Tags: , ,

Imagine Canada published a report back in 2004 about the motivations and barriers to giving. They asked people why they don’t donate and here were the results:

  1. 59% want to save money for future needs
  2. 53% rather spend money in other ways
  3. 38%  think their donation will be used efficiently
  4. 30% don’t like the way requests are made
  5. 27% already give enough directly to people
  6. 24% volunteer rather than giving money
  7. 21% hard to find cause worth supporting
  8. 15% don’t know where to donate

My question is, how much of this has changed since 2004? With all the tools available online now (some of which I’ve outlined on this blog), are concerns #3, #7, and #8 as prevalant as before? I’ll be the first to admit that practically ALL those reasons have applied to me at one point in time or another, but if I was really interested in a giving to a cause, ignorance wouldn’t be an excuse. It’s become a lot more easy to find information on charities online.

So, what about you? What’s your biggest reason for not giving, and if there was an online tool that could help you to give, what would it be?

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