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Call2Action Launched – now’s the time to fundraise with videos by sylvng

Back in July I had written about how Call2Action was looking for Beta testers – well now they’ve launched! I got the launch email on Sept 18th and meant to write about it then, but didn’t get to it until now. If you haven’t yet you should check the site out. It’s s a “viral action tool for nonprofits”, so if you’re a nonprofit looking for a way to run a viral campaign online, this is the site for you. The Call2Action video widget lets you bundle campaign videos with actions together, so that you don’t have to worry again about making a video that doesn’t tie direction with a call-to-action.

Videos are a powerful way to get the message across. Some of my favourites:

  1. Jennifer Connelly in Charity:Water’s campaign video
  2. Moving Windmills – William Kamkwamba’s of building windmills in Malawi, learning how to do it himself with a library book
  3. Cadbury’s bike campaign video – I first saw this on TV and it almost made me go buy chocolate immediately (not that I need much convincing)

The key? Keep it simple with a concise message, 1 minute or less is best. Doesn’t have to be fancy either – I’ve seen plenty of good videos with just sketches and voice-over.

What’s your favourite video that inspires you to make a difference?

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