Charity CHAMPs – get involved with microphilanthropy now!

Charity CHAMPS Beta App – Test It Out! by sylvng
May 4, 2011, 9:53 am
Filed under: CHAMPs News

It’s been a long while since my last post.  Rest assured that the time diverted from this blog has been put to good use on working on the CHAMPS application itself, which is now available as a Beta in Facebook! If you have a few spare minutes, please check it out at It’s still in its early stages, but any feedback and questions would be greatly appreciated (please send to

In the meantime, I promise to be better these next few months with this blog! makes giving back easier by sylvng
May 2, 2010, 2:40 pm
Filed under: CHAMPs News, Microphilanthropy | Tags:

We’ve been talking to the founders of about possible collaboration with Charity CHAMPS, and recently they just launched their new Beta site, so check it out! They have a great model for volunteer work. If you have a particular skill and want to use it towards doing good, just offer your services up on their site. People who are looking to hire your  skills will come and pay you for your services, and the money goes to a charity of your choosing.

So here’s an example. Say you love baking and want to use your baking skills to raise money for the Canadian Cancer Society. Well the society probably doesn’t have any volunteer positions for resident baker, but there probably is somebody out there looking for some baking, like for a wedding perhaps. So you post up your baking services, designate that the proceeds will go towards the Canadian Cancer Society, and a couple planning to get married gets to have a wedding cake that gives back. It’s a win-win situation!

Best of all, skills don’t have to professional ones, so think outside the box! Instead of offering accounting or graphic services, you can offer to do gardening, painting, or anything else that you find fun! My co-worker offered to be a designated driver, and will be partying with a group of new friends for an evening, while generating a nice donation for a charity. Ingenious.

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2010 off to a good start by sylvng
January 10, 2010, 5:46 pm
Filed under: CHAMPs News | Tags: , , , ,

It has been WAY too long since my last post here. I have to apologize to everybody for the extended absence but the Aviva competition just took every ounce of energy I had. With your help we made it to the finals, so THANK YOU everybody for your support! In 14 days (on Jan 25th) we will know if we won the $10k that we asked for. Here’s keeping our fingers crossed.

Regardless of whether we win the money or not the competition has been a great way for us to reach out and connect with others in the community. We have fostered a relationship with SkyRocketKids (another Aviva participant), have plans to partner with our old friends at TakingITGlobal more in the future, and will hopefully be meeting with Celia Cruz of Ashoka Canada sometime in the next 2 weeks. Furthermore, FairChildTV has contacted us to participate in their LeisureTalk show, so hopefully later in Feb we’ll have some exciting TV clips to share!

In the meantime we have been plowing away with CHAMPS character illustrations so I hope to post some of those on here shortly to get your feedback.

Happy New Year everyone!

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“Microphilanthropy”? What?? by sylvng
November 8, 2009, 10:58 pm
Filed under: CHAMPs News, Microphilanthropy | Tags:

Charity CHAMPS’ mission is to get more people doing good in small ways. The small actions all add up, after all, to big things, and if you follow this blog, you will have seen the staggering growth numbers of organizations doing “microphilanthropy”.

I’m not one for big words, but I do like the word “microphilanthropy”. It makes natural sense to me – “small good”. And with others like Peter Deitz from Social Actions also using the word, I thought it would be appropriate to throw Charity CHAMPS behind it as well. From as far back as 2006 people have been blogging and saying that “microphilanthropy”  is the next up-and-coming word. But if I had a penny for every time when I get a blank look for using the word, Charity CHAMPS might not need to apply to the Aviva Community Fund for funding. It seems that “philanthropy” on its own isn’t widely understood, let alone with “micro” in front of it.

It is a word though, I swear! It even has a wikipedia entry. I’m just not sure that it’s the right word to associate Charity CHAMPS with. While discussing with an SEO expert on what keywords we want to be aligned with, this question came up, and the unfortunate fact is, if we don’t use this word, the other options are slim pickings. “Micro-actions”? “Micro-giving”, at the obvious risk of sounding just like Industry standards like “volunteer” just don’t sound sexy to me by comparison, but maybe that’s just what we need.


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Vote for Charity CHAMPS, boost microphilanthropy! by Kevin Wong
November 3, 2009, 10:58 pm
Filed under: CHAMPs News | Tags: , , , , , ,

Today is day 3 of Round 2 of the Aviva Community Fund up in Canada. The slogan of the competition is “Supporting what’s important to you”. Charity CHAMPS is promoting microphilanthropy amongst youth, the most important, but least engaged demographic in philanthropy. That’s important to us!

Also unlike a lot of the other ideas competing for votes, ours has a fundamental online and micro-action foundation which we think there needs to be more of. Philanthropy needs to benefit from the huge changes in technology like every other industry!

If any of these things are important to you (and we hope they are), please vote for us. The money is going to be critical for us hitting targets we’ve set for ourselves!

Vote here:

Check out the new video on our site:

Shop Causes offers a new shop for good experience by sylvng
July 20, 2009, 9:45 pm
Filed under: CHAMPs News, Microphilanthropy | Tags: , , ,

A few weeks ago I was comparing the various shop for good sites out there and I realized that they all look very much alike and need some differentiation. Well here’s one that I’ve tried out that’s definitely different – Shop Causes. Unlike the other sites, Shop Causes is a Facebook application, making it super easy for you to help spread the word about an idea that I think has a lot of merit. You can also see which of your friends have used the application, and see which causes are the most popular – 2 things that you can’t do with the other sites.

Shop Causes also has 2 cool promotions going on right now. When friends you refer in Facebook raise $20, your cause receives an additional $5. And if you Tweet about your Shop Causes purchase (with @shopcauses or #shopcauses), $0.25 will be added to your cause automatically AND you’ll be entered into a draw for a $200 Apple gift certificate. It doesn’t get easier or more fun than this!

Shop Causes was started by Michael Levitt of Cyperplex and is based in Toronto. I think it’d be great to partner with them for Charity CHAMPS. So try it out and let me know what you think!

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Who is participating in microphilanthropy and why Charity CHAMPS wants to focus on youth by sylvng

At Charity CHAMPS we’ve been thinking for a while about who our target “market” should be. While we would love to encourage the whole world to be involved with microphilanthropy, we have to face reality: we can only reach certain segments of people with our website, and we would probably be more successful having a focus rather than not. So just who is participating in online microphilanthropy right now? Our rough market research would suggest that a main segment of online givers are middle-aged women, possibly stay-at-home moms who have some spare income as well as time to be involved with social networks and therefore charity using social media.

Some traffic statistics gathered from Quantcast today (June 10 2009):

Site % Female % Aged 3-17 % Aged 18-34 % Aged 35-49 % Aged 50+ 60% 12% 49% 25% 14% 63% 37% 14% 31% 18% 57% 1% 21% 48% 30% 55% 9% 19% 36% 36% 66% 1% 31% 29% 39%

Of course, these are only estimates so you have to take the data with a grain of salt. But even if the data is only directional, there’s a definite difference in % of youth on various sites; Donorschoose and Microgiving both have lots more youth traffic than Kiva or Change. On some level I think it’s fairly obvious why this is the case – Donorschoose afterall is raising money for students and if you just visit Microgiving you can see why it appeals to youngsters more than Kiva and Change.

So just what market does Charity CHAMPS want to focus on? Well for now we’re thinking the youth. Why? Because good kids grow up to be good adults. The Canadian Survey of Giving, Volunteering, and Participating (CSVP) has a bunch of information on the connection between early life experiences and the rate of donating in later life. Not surprisingly, the survey found that those who were involved with community activities as youth donated more than their peers as adults. Not only that, but young volunteers (particularly 15 to 19 year olds), are more likely than other age groups to report that they don’t volunteer because they were not asked (45% of 15 to 19 year olds vs. 39% of 20 to 24 year olds and 27% of those 25 and over), or because they don’t know how to become involved (35% vs. 21% and 11%). And both those things we can potentially have an impact on.

Not to mention, our general concept was always meant to be a fun and even a bit frivolous. So watch out youth, here we come!

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